Author: sikkamarketing

The week of March 8 seems like a lifetime ago. That week was, more or less, the last one in the U.S. where things still felt “normal.” It was certainly a completely different business environment, with dental and other retail healthcare practices – including veterinary, optometry and chiropractic – no different from restaurants, retail outlets and other small businesses in feeling the steep revenue drop-off since then.

Among the healthcare industry, dental practices have felt an acute revenue hit since they were not initially considered an essential service. Because of this designation and the shelter in place orders keeping people away, the day-to-day services of check-ups, cleanings, cavity fillings and everything else not considered an imminent health risk came to a virtual standstill until only just recently. With revenue grinding to a halt, most dental practices had to furlough their employees or lay them off.