The American Pet Products Association reports that the companion animal market represents $62.75 billion dollars in sales annually. Furthermore, 65% or 79.7 million homes in the U.S. have a pet. With such a large market and increase in spending, how are we using data to analyze, target, and project trends? This question is increasingly important with the emergence of technology in the veterinary market, as this has generated more data to be collected and examined than ever before. This paper will identify ways veterinarians, buying groups, manufacturers, distributors, and pet owners can leverage animal health market data for optimal pet health.
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