Podcast: Becoming a Proactive Practice

Proactive practices are more successful because they can better adapt to changing trends. To learn more, listen to the podcast or read a transcript of the audio.

Welcome back to the Sikka Software podcast. On today’s episode, we’ll be talking about a principle that all businesses should value: proactivity. We’ll discuss why proactivity is important for ensuring the best care for your patients and strategies to make your practice more proactive.

Being proactive is fundamentally about anticipating patient needs. This helps practices provide needed services while also building patient loyalty.

Being a proactive businessperson means adapting to new trends and foreseeing problems before they arise. Being a reactive businessperson means conforming to the status quo and being blindsided whenever something unexpected comes up. Companies like Netflix were proactive in seeing the changes in entertainment consumption and changed their business model in order to fit consumer need. Companies like Blockbuster were reactive, refusing to adapt to change and eventually dying out entirely.

Though entertainment is quite different than healthcare, similar concepts still apply to both. Consider the concept of preventative care. The whole concept of preventative care is based on being proactive. Small issues are acted upon before they become major issues. This same mindset needs to be implemented into the business side of healthcare.

In the past, we’ve talked about how collections is a problem for many practices. Often times, practices have been forced into reactivity because of outdated methods. When it comes to collections, for many years practices could only receive payment from a patient in person. Practices might get into a dispute with an insurance company who would refuse to pay for a certain procedure. Then they would go back to the patient and ask for payment and get ignored.

In some companies, proactivity is simply stomped out before it has a place to grow. Businesses like these need to undergo a change in organizational values in order to maintain competitiveness. Unfortunately, in healthcare, the problem usually isn’t in culture. Laws like HIPAA are necessary in order to preserve patients’ rights, but an unfortunate side effect of such regulation is that it makes it hard for practices to adapt to changing trends.

For example, nowadays almost every industry allows for mobile payment. If you want a car ride or food delivered to your door, you can quickly and easily request and pay for it on your smartphone. In healthcare, things move a little bit slower. For a long time, paying for a dental procedure through a mobile app was impossible. Technology companies didn’t want to go through the hassle of making sure that their app was HIPAA-compliant.

With Sikka’s Patient Mobilizer with Worldpay integration, dentists have the opportunity to be proactive when it comes to collection. You can ask patients with upcoming appointments if they’d like to pay before coming in and even offer an incentive for them to do so. Patient Mobilizer is the first HIPAA-compliant mobile app for retail health professionals that allow payments to be made on a patient’s mobile device.

This has been a Sikka Software podcast, thanks for listening. If you have any questions or comments, contact us at podcast@sikkasoftware.com. Until next time.

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