The Importance of Patient Acquisition in a Competitive Market

Maintaining a current patient base and bringing in new patients requires careful attention to patient care, communication and retention. Many dentists find themselves competing with other practices for a limited pool of patients in a certain geographical area. With little to no cost for switching, patients are often quick to change dentists due to convenience, financial or personal factors, even when they are being provided exceptional oral healthcare. As attracting new patients and keeping the current active patient base robust is imperative for the financial health of the practice, dentists need to know their patient numbers and how those numbers compare to national averages.

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