sikkamarketing – Sikka Software Blog

Hitting The Ground Running: 5 Simple Ways to Create and Own Your Brand in 2021

November 23, 2020 sikkamarketing Leave a comment

It’s safe to say that 2020 was a year of learning and reactions for all of us. 2021 will no doubt be better based on what we’ve all experienced. But how can we be more intentional and take appropriate actions vs always being reactionary?

Please join us for a webinar on Dec 2, 2020 at 10am PST / 1pm EST, hosted by Jeff Pickett from Sikka, as dental industry brand experts Danny Laneri from Swell and Dr. Chad Duplantis discuss 5 simple tactics to create, and ultimately own, your Brand for 2021 and beyond.

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Streamlined Healthcare Patient Referral App Medcohere Wins Sikka API Hackathon 2020

November 20, 2020 sikkamarketing Leave a comment

Referral management certainly seems to be in the zeitgeist, as the two top-scoring apps both zeroed in on this pain point for dental and other practice types.

Sikka’s single API helped us to build an interface to our platform seamlessly. This is a huge asset for us, to expand our network of acquiring customers through Sikka.”— Suneel Kandru, Medcohere

SANTA CLARA, CA, USA, November 19, 2020 — Sikka, the market leader in advancing retail healthcare connectivity, applications and insights, hereby announces the winners of its first-ever public API Hackathon, as judged by prominent current and former executives from within the healthcare (3M, Patterson, Henry Schein), tech (Google, Apple) and finance (Citigroup) industries:

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Top 10 Factors Impacting Practice Valuation in 2021

October 20, 2020 sikkamarketing Leave a comment

Please join us for a webinar “Top 10 Factors Impacting Practice Valuation in 2021”. Rory Byrne, Sikka’s General Manager of Fintech, will be speaking with industry experts Maria G. Melone, Managing Partner of MORR Dental Transitions, and Grady Wilson, Vice President of Development at Dental Care Alliance.

Watch the webinar.

During this informative session, our panel will:

Update on healthcare industry production trends
Discuss top factors impacting practice valuation
Give recommendations on using automation to increase valuations
Suggest other ways to achieve growth objectives, thereby enhancing valuation

Rory Byrne has over 20 years’ experience in enterprise software sales, payments strategy and business development, and leads Sikka’s Fintech business. Prior to joining Sikka, Rory was EVP of Business Development at Billtrust, where he was responsible for B2B payments strategy, strategic partnerships and M&A.

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Delight Your Customers and Save Money – How Two Practices Are Winning with SikkaPay

October 14, 2020 sikkamarketing Leave a comment

Please join our webinar hosted by Rory Byrne, GM of Fintech at Sikka, in conversation with Roy Reynolds, Business Manager of Nova Family Dentistry of Tyrone, and Edward Hartzog, GM of Denmark Dentistry. Our guest speakers will share their experiences of SikkaPay and how it has helped them to delight their customers, grow revenues, and save money during these challenging times. Learn how text2pay and web2pay have increased collections by over 15% over the last 6 months. In addition, we will demo some of the new product features of SikkaPay with personalized strategies for helping your customers to migrate to mobile payment channels and pay you faster.

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What Do an Award-Winning API, $38,000+ and Healthcare Have in Common? They’re All Part of Sikka’s First Public Hackathon

October 2, 2020 sikkamarketing Leave a comment

Where else can you find the best API to build incredible applications for dental, veterinary and more…and potentially win cash, prizes and promotion?

SANTA CLARA, CA, USA, October 1, 2020 — Sikka, the preeminent API provider to the retail healthcare industry, is today launching its inaugural public Hackathon, with app submissions to be built using Sikka’s award-winning developer API (Best in Health, 2017 and 2019, API World). Entries can be tailored to the dental, veterinary, optometry, chiropractic, orthodontic or oral surgery sectors, or any combination thereof, and may be browser-based or mobile.

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Use Sikka’s Fee Survey Tool To Supercharge Profits

September 3, 2020 sikkamarketing Leave a comment

“I can’t raise prices – I’ll lose customers!”

Sound like someone you know? Or this one:

“I’m not worried about losing customers over price – my prices are just fine where they are.”

These viewpoints may appear completely opposite on the surface, one as pessimistic as Eeyore from Winnie-the-Pooh and the other confident to a fault, but they share something in common:

They’re both wrong.

If your goal is to optimize your business practices so that you can maximize your profits, undercharging and overcharging are equally disastrous. Armed with the right data, you can raise your prices in many instances and you should lower them in others.

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Going to The Dogs? Sikka Analytics Show Huge Pet Spending During COVID

September 1, 2020 Vijay Sikka Leave a comment

The week of March 8 seems like a lifetime ago. That week was, more or less, the last one in the U.S. where things still felt “normal.” It was certainly a completely different business environment, with veterinary and other retail healthcare practices – including dental, optometry and chiropractic (no different from restaurants, retail outlets and other small businesses having a steep revenue drop-off starting in mid-March.

Throughout the crisis, the one area where people are spending more money is on their pets. Early on, there were widespread reports about the increase in pet adoption, driven in part by people wanting the company of a dog or cat to keep them company during the shelter-in-place.

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Going to the Dogs? Sikka Says Pet Parents Invest Heavily in Health of Their Pets

August 18, 2020 sikkamarketing Leave a comment

Despite COVID-19, U.S. Spending on Animals – Especially for Dental Procedures – Races Forward

Santa Clara, August 18, 2020: Sikka Software, a market leader in advancing retail healthcare connectivity, applications and insights, today announced the results of a months-long study into the veterinary industry about animal health during the COVID-19 crisis. Despite the devastating economic impact created by the pandemic across industries in the U.S., pet parents are investing in the health of their pets at a record pace.

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4 Ways to Increase your Practice Revenue

August 6, 2020 sikkamarketing Leave a comment

Please join our webinar “4 Ways to Increase your Practice Revenue” hosted by Rory Byrne, General Manager of Fintech at Sikka, in conversation with Vincent Cardillo, President & CEO of Maeva Dental Advisors, and Harold Gornbein, Partner of Apex Reimbursement.

Watch the webinar.

We will uncover 4 areas of revenue optimization within your practice you may be overlooking.

Vincent Cardillo is the founder and leader of Maeva Advisors, formerly Dental Management Innovations, LLC, a provider of outsourced C-Suite services to dental groups and aspiring groups, and to investment professionals looking to make an investment in a Dental Service Organization. Vincent is a proven industry leader with over 17 years of experience in leadership/partner roles in three dental practice management companies.

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