“Who may we thank for referring you to our practice?” I asked in a friendly voice. “I met your doctor at his ice cream social” was the reply. I was the marketing director and I knew we had never participated in an ice cream social. When I asked the doctor, he said he had no idea what the patient was talking about.
About an hour later, another call came in with the same answer. “I met your doctor at his ice cream social.” I asked the doctor again and he still didn’t have any idea what the patients were talking about. There was even a third person that called.