Before COVID-19, a gradual shift in patient behavior toward an easier, digital experience was in progress. 69 percent of patients said they would switch doctors for a better, more convenient patient experience.
As the pandemic progressed, that demand has significantly accelerated. How have patient preferences changed? How will you adjust in 2021?
Please join the webinar hosted by Jeff Pickett from Sikka, as dental industry brand experts Norm Schrager and Alyssa Graetz of PatientPop help you get ready for the new year with the latest data on patient trends so you can take the steps needed to attract and retain patients.
You’ll find out:
- What patients want most and why they would switch to another provider
- How practices should prepare for 2021 to meet patient demands
- Which influential websites and sources patients prefer now when choosing a doctor
Jeff Pickett: Sikka’s Director of Growth Marketing, Jeff previously worked in environmental services as Director of Marketing for ACTenviro and asset management for Oaktree, and he is an advisor to the two-sided marketplace SaaS startups EVmatch and Bevv. Jeff earned his undergraduate degree (with honors) from Yale, an MFA in film production from USC, and, most recently, an MBA at Wharton’s San Francisco campus, earning the rank of Palmer Scholar.
Norm Schrager: Norm identifies and develops insights that help healthcare providers and their staff thrive in the digital world. He has produced healthcare content for nearly a decade for companies including athenahealth, with a focus on the patient experience and practice performance.
Alyssa Graetz: Alyssa leads corporate communications and content at PatientPop, and focuses on helping practices thrive in the rapidly changing healthcare industry. She has more than 20 years of experience helping lead technology, healthcare, and finance companies.