Smoking Gums – Using Oral Care Data To Identify Self-Reported Misinformation for Life Insurance

Continuing our insurtech webinar series, I’m delighted to invite you to a discussion about cutting-edge topics in life insurance entitled “Smoking Gums – Using Oral Care Data To Identify Self-Reported Misinformation for Life Insurance.”

Jeff Pickett (AVP, Growth Marketing at Sikka) will moderate this roundtable on addressing applicant misinformation. The panelists are Lewis Goldman (General Manager of Sikka Insights’ Insurance Business), Dan Brown (AVP, Chief Underwriter, Baltimore Life), Brian Lanzrath (Director of Analytics, ExamOne) and Nick Irwin (Director, Life Underwriting, Verisk).

In this webinar, you’ll learn about:

  • The problem of applicant misrepresentation, either unintentional or deliberate, and its impact on underwriting
  • The cost of misrepresentation, especially by so-called “smoking liars,” both to carriers and to nonsmokers that end up paying higher premiums
  • The challenges with existing data sources in indicating various preexisting conditions
  • Why the move to accelerated and automated underwriting has increased the importance of data sources “checking” applicant misrepresentation

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